> ## Documentation Index
> Fetch the complete documentation index at: https://docs.brandblox.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand voice

> Traits, voice dimensions, and Do / Don’t rules

# Brand voice

The **Voice** tab captures how the brand should sound in copy and campaigns.

## Traits

Short personality chips (for example Confident, Warm). Add, reorder, and remove as needed.

## Voice dimensions

Sliders or paired scales (for example Formal ↔ Casual) that orient writers. Values save with the brand.

## Do / Don’t rules

Guideline rules with an optional example. Use these for agency handoffs and AI prompts later.

Voice content is organisation-scoped with the brand — switching orgs will not show another tenant’s voice kit.