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Add from URL

From URL (in the Add Brand dialog) is the fastest way to draft a brand kit when you already have a public website. Brandblox fetches the page’s HTML, pulls likely name, favicon, colours, and fonts, runs a one-shot Brandblox AI refine (platform-billed Workers AI), seeds starter buttons, then opens the brand editor so you can review and polish before you rely on the kit. Use this when onboarding a client or product brand for the first time. Always treat the draft as a starting point — especially on JS-heavy sites that return thin colour or font data. Prefer Add Manually when you do not have a fetchable site yet.

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Steps

  1. Open Brands → Add Brand.
  2. Choose the From URL tab.
  3. Paste a homepage URL (https recommended; only http / https are accepted).
  4. Submit — Brandblox fetches public HTML, refines the draft with Brandblox AI by default, and opens the brand editor.
AI refine is always on for this path (no checkbox). If refine fails, Brandblox still creates a draft from the HTML extract and may show a soft note — creation is not blocked.

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What gets extracted

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After extract

Walk the editor tabs in the order that matches how you work:
  1. Details — confirm name, website, favicon
  2. Colours and Fonts — keep, rename, or replace seeded values
  3. Buttons, Typography, Voice, Assets — fill what your team needs next

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Safety & limits

  • Private, localhost, link-local, and cloud metadata addresses are blocked (SSRF protection).
  • Fetches time out and cap response size; redirects are validated hop-by-hop.
  • JS-heavy / SPA sites may return thin colour or font data — polish in the editor.
  • Non-HTML or blocked hosts fail with a clear error.
  • AI refine does not replace review — always check Details, Colours, Fonts, and Voice.
Content and Asset Generate still use your own keys — see Integrations. See also Adding Brands for the other create path.