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Buttons

The Buttons tab defines CTA styles for the brand — primary, outline, and any additional variants you add. Button styles appear in brand guidelines and power the live primary preview on the Brands list. Use Buttons when you are finishing an Add from URL draft (which seeds Standard + Outline from extracted colours) or when campaign CTAs need a consistent shape and colour treatment.

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What you can set

Primary and outline (and additional) CTA styles typically include:
  • Background, text, and border colours
  • Shape (pill / rounded / square as offered in the UI)
  • Name and variant so teammates know which style is primary
Cards show a live preview. Use ⋯ to edit, set as primary (! Primary), or delete. Only one button can be primary at a time.

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Tips

  • The Brands list preview uses the primary button — keep that variant accurate.
  • Pull colours from the Colours tab so CTAs stay on palette.
  • Edit starter buttons from URL onboarding before shipping campaigns that assume brand-accurate CTAs.