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Brand voice

The Voice tab captures how the brand should sound in copy and campaigns.

Traits

Short personality chips (for example Confident, Warm). Add, reorder, and remove as needed.

Voice dimensions

Sliders or paired scales (for example Formal ↔ Casual) that orient writers. Values save with the brand.

Do / Don’t rules

Guideline rules with an optional example. Use these for agency handoffs and AI prompts later. Voice content is organisation-scoped with the brand — switching orgs will not show another tenant’s voice kit.