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Brand voice

The Voice tab captures how the brand should sound in copy and campaigns.

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Traits

Short personality chips (for example Confident, Warm). Add, reorder, and remove as needed.

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Voice dimensions

Sliders or paired scales (for example Formal ↔ Casual) that orient writers. Values save with the brand.

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Do / Don’t rules

Guideline rules with an optional example. Use these for agency handoffs and AI prompts later. Voice content is organisation-scoped with the brand — switching orgs will not show another tenant’s voice kit.